Gain an understanding of the medium- and long-term vision of your brand in its own territory of promotional expression, while exploring and monitoring markets, competitors and innovations

• Observe competitive activity, focusing on innovative editorial and advertising expressions, and identify major emerging trends

Interpret feedback from the information obtained and from research studies

• Brand reviews, point-of-sale research, conclusions
• Analytical report on your marketing activities compared to those of your direct and indirect competitors

Develop a specific approach to put your brand in a win-win position

• Generate an operational communications strategy, with a solid basis for its continuation in subsequent years, and optimize the planning process

Define how it will be implemented

• Produce instructional materials, manage and optimize processes and budgets

Evaluate commitments and results

• Carry out SWOT analysis of campaigns